SCSK Corporation


The eyeDecide concept prototype created by Invo enabled SCSK’s executive Curl technology team to sell the next generation of their technology to major corporations.

We picked GoInvo to design eyeDecide because they're the best in the business.

Richard Treadway
VP Sales, Marketing and Product Strategy, SCSK Corp./Curl, Inc.


Conceptualizing uses for the Curl technology’s ability to manipulate big data and designing a showcase for it.

  • SCSK needed a show-stopper that brought out the magic of their technology
  • Invo came up with a variety of ideas and worked with SCSK to pick the right one for their audiences
  • Invo design and SCSK engineering teams worked together daily via face-to-face and remote collaboration
  • Rapid six-week agile process to get SCSK the lovelies they needed
Practice Areas

Data Viz

Project Type

UX Strategy & Design


Envision, Craft


$25k – $50k

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A population graph powered by Curl's eyeDecide

Curl’s eyeDecide prototype illustrates how their proprietary technology handles hundreds of thousands of records in real-time as a seamless user experience.

Curl invented “Rich Internet Applications”. In 1998 the company’s founders left MIT to build a proprietary RIA framework, well ahead of the Web 2.0 trend to follow. Targeting enterprise customers they helped their clients deploy powerful web-based applications at a time when most people still connected via dial-up.

While Curl developed a solid customer base in the enterprise market – particularly in Japan – the company was geared up for the b2b market. As AJAX became a buzzword and Web 2.0 took off, Curl recognized the real advantages their software had over the most “cutting edge” of competitors, such as Adobe AIR and Microsoft Silverlight. In order to sell against those household names in a broader market, they needed a prototype that showcased the power and advantages they enjoy over the competition.

Enter GoInvo. Digging deep into the technology we helped the Curl team brainstorm the right app to create given their market plans and worked with their team to create the prototype. With GoInvo on the design and Curl on the development we created and deployed a gorgeous and powerful app less than 10 weeks after the first concept meeting. That prototype is the beachhead of Curl’s ongoing efforts to expand into new markets.

eyeDecide viewing mutliple datasets simultaneously.

eyeDecide doesn’t just handle massive data sets, it instantly displays them in high-density visualizations that interact dynamically with one another.

Multipulating datasets with eyeDecide

The interaction model for eyeDecide provides a variety of methods to manipulate data, providing the user an unprecedented breadth of options in their situation analysis.

Geographic views within eyeDecide

To best illustrate the capacity of eyeDecide we incorporated geographic data similar to the wildly popular Gapminder. Comparing them side-by-side, the superiority of eyeDecide speaks for itself.

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