The Total Protection UX, traditionally the product’s Achilles heel, was hailed by the media and led to increased market share - 24% in the first year and double-digits every year since.
GoInvo was much more than our redesign partner. They helped us re-think our product development process. They were as strong technically as they were with the design.
Consumer Security (B2C)
UI Design, Engineering
Learning, Envision, Blueprint, Craft, Build, Support
Like many successful software companies that rose to prominence on the strength of engineering genius, McAfee grew into a security powerhouse thanks to the effectiveness of their offering and the breadth of features and functionality. Since they were able to become and remain a market leader despite a sub-standard user interface, they did not prioritize their design for a long time. When the moment came to make the user interface a competitive advantage they called GoInvo.
More than a redesign, McAfee needed to modernize their architecture, framework and UI engineering. GoInvo was an ideal partner because of our proven track record of designing and prototyping exceptional user experiences. Not only did we redesign McAfee’s core consumer product, we helped their technical leadership evolve their staff and framework to be even better in the future.
In a matter of months GoInvo worked with McAfee leadership and stakeholders, located literally around the world, to set a new vision and trajectory for the redesign. Then, deeply engaging McAfee’s core product, engineering and user experience organizations, our expert team of experienced software pros did the heavy lifting required to completely redesign and engineer the user interface of this complex app, while helping McAfee simply do their software better.