The DNC was able to deploy this new voter registration infrastructure in time for the 2010 mid-term elections, increasing voting accessibility for American citizens.


System redesign of voter registration: from online to brick-and-mortar local centers.

  • The DNC identified gaps in the online-offline voter registration cycle
  • Invo reviewed existing systems and identified new channels and opportunities
  • Screaming tight deadline given the proximity to voter registration deadlines
  • Less than eight weeks from start-to-finish, completing in time to enable the DNC
Practice Areas

Government, Consumer

Project Type

UX Strategy & Design


Envision, Craft


$25k – $50k

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Regisration form on BarackObama.com.

Great design seems to follow U.S. President Barack Obama around. We like to think it’s because he won’t tolerate less.

We are comprised of democrats and republicans, and even a libertarian or two. But when we are asked to contribute to improving the democratic process we ignore party lines and get to the business of app development. Voter registration is an integral part of making our U.S. democracy work, so when the Democratic National Committee approached us to help them improve the process for people of all age and level of physical ability we jumped at the chance.

Online voter registration is a tricky problem. Legal registration still requires something to be physically mailed in, so people who come to register on their computer are often disillusioned to learn they must ultimately go through the same manual process that has been in place for decades. Thus our challenge was not just to best facilitate the role of a web service in fulfilling voter registration, it was also educating and entertaining the user in a way that they will not see the old print-and-mail method that the process boils down to as a negative.

We engaged the DNC in an agile design process, pushing through quick sprints and leading their re-imagining of online voter registration as a service. In just a matter of weeks we went from initial user research and review of existing services to a fully designed service, customized for rapid deployment by the DNC’s internal crew. And while it’s true that we are politically open-minded as a company there is certainly a special thrill to seeing your app included on the President’s website.

Detail of product architecture chart.

Designing an excellent online service begins with a sensible architecture and workflow.

Simple icon mockups designed in Photoshop.

Making this beautiful was a requirement; our jumping quickly to pixel-perfect mock-ups helped facilitate driving us to a gorgeous aesthetic.

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