Health Design Thinking

Creating products and services for better health.

Work from the past decade of the GoInvo Studio's practice is highlighted in the diverse case studies that make up the new book "Health Design Thinking," co-written by Ellen Lupton and Dr. Bon Ku, and published by Cooper Hewitt, Smithsonian Design Museum and MIT Press in March 2020.

These include artifacts and examples from GoInvo's innovative, human-centered design approach to solving healthcare challenges — drawings, photographs, storyboards, and visualizations — such as an infovis of the Social Determinants of Health, and instructional design work for Ebola medical team preparedness.

GoInvo's influential user experience work and visualizations of the future of healthcare provide excellent examples of the real-world impact of health design. We're delighted they were able to contribute work to Health Design Thinking.

Bon Ku, MD
A practicing emergency physician, is Assistant Dean for Health and Design at Sidney Kimmel Medical College at Thomas Jefferson University, where he is also Director of the Health Design Lab.

"Making Healthcare Beautiful by Design", Book Launch Event

Join Dr. Bon Ku, an emergency medicine physician and Director of the Health Design Lab at Thomas Jefferson University, in a conversation about design and health care at the GoInvo Health Design Studio in Arlington, Massachusetts on Thursday, March 26, 2020 at 7 PM. Bon will show how design has been applied to real-world problems in health care — from gyn exams in the emergency room to better pill bottles, hospital gowns and exam rooms.

His new book, "Health Design Thinking," co-written by the influential designer Ellen Lupton, shows ways to generate creative ideas and solutions in the context of medicine. Problems in health care often involve ambiguity and uncertainty, lacking black-and-white answers. Bon’s talk will invite attendees to think like designers and embrace the art of listening and the joy of making.

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About GoInvo

GoInvo's human centered design practice is dedicated to innovation in healthcare — to improve people's lives and enable us all to live a healthier future. Over the past 15 years, GoInvo has created digital health products and services for patients, clinicians, researchers, and administrators - working with organizations as far-reaching as AstraZeneca, Johnson and Johnson, 3M, and the U.S. Department of Health and Human Services.