Care Cards


Mantras for patients, their clinicians, and the new digital healthcare system to make wonderful change.

We need to prescribe these simple, beautiful recipes for health to our patients and our loved ones.

Roni Zeiger, M.D., former Chief Health Strategist at Google, co-founder of Smart Patients

People are thirsty for health advice. They read, search online, and wonder: Am I doing OK? Am I doing the right things for my health? What if, when someone asks the universe (read: the internet), for health advice, they got back a quick tip, backed by evidence?

Susannah Fox, Digital Health Strategist


If A Picture's Worth 1,000 Words, Could It Help You Floss?

Nancy Shute,

Health Axioms: Turning Advice into Lifestyle

Patient Safety & Quality Healthcare

Practice Areas

Consumer Health, Open Source

Project Type

Research, Storytelling, Illustration, Product Design


Learning, Envision, Blueprint, Craft, Build


$25k – $50k

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Care Cards


Care Cards gives you habits to improve your health and well-being, literally changing your life. There are 40 cards. On the front of each is a beautiful illustration reminding you of a specific, healthful axiom. On the back are essential insights and tips that help you bring the axiom into your everyday life.


Our Chief Creative Officer, Juhan Sonin, was trying to live healthier. While he discovered an abundance of tips and resources on the Internet they were far-flung and temporal. While his doctor offered sage advice that also proved impermanent after the doctor’s visit and within the pace of everyday life. He needed something to take healthful tips and inject them in a more lasting way.


We are part of a global movement to shift the healthcare system to:

  • Non-invasive personal diagnostics
  • Highly specialized clinicians that work closely with patients
  • Self-monitoring, self-empowered patients

Realizing these ideals is equal parts smart technology, healthcare reform, and everyday common sense. Living the Care Cards focuses on the common sense part, taking easy-to-understand and realistic-to-implement practices that can become part of our lives in a sustainable way. The outcome directly impacts our health, is smarter for our lives, and is even better for our pocketbooks.

It all starts with awareness. That’s where the Care Cards come in.

Released to little fanfare, the Care Cards quickly took off and enjoyed viral success. Featured in media outlets like National Public Radio and talked about by healthcare thought leaders, Care Cards are in use at a variety of hospital settings including in the clinics in San Mateo, CA, New York City, and Boston, MA. Along with requests for other form factors like a digital app and large, wall-sized installations, the Care Cards in their current papyrus form are being enjoyed by healthcare organizations, clinicians, patients, and just everyday people around the world.

Care Cards card Move More.

Easy-to-use, to take, to share.

Care Cards featured in Patient Safety & Quality Healthcare.

Possible Care Cards installations inside clinics.

Similar to a standard deck of cards, Care Cards fit into your pocket - and your life.

Similar to a standard deck of cards, Care Cards fit into your pocket - and your life.

Grouping Care Cards into specialized packs like managing diabetes or weight loss.

Grouping Care Cards into specialized packs like managing diabetes or weight loss.

Sketching new axiom concepts before moving to digital illustrations.

Sketching new axiom concepts before creating the digital illustrations.

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