B2B: Lithium / Web Application

Lithium raised $39,000,000 after working with Involution

Lithium

Lithium’s white-label SaaS Social CRM product provides the online service infrastructure for companies of all size; here is a design concept using their Dell client.

Founded in 2001, Lithium was a spin-off of gamers.com. Lithium’s founders intuitively saw similarities between the needs of online gamers and how people in the future would turn to the Internet for customer service. Bootstrapped for six years the company started cultivating customers while further developing their concepts and initial products. In 2007 the company raised a $9,000,000 Series A round of funding and knew it was time to get serious about the user experience. For that they turned to Involution.

We were brought on to lead a re-imagining of the service. With the rise of social networking and media, it was clear Lithium needed to evolve their strategy and product. We worked with them to blue sky the future direction of Lithium’s core community products, then went through an exploratory architecture and design phase. Part of our charter was to help educate and uplevel the existing junior user experience staff at Lithium and we did that by creating design documents to help their work, as well as having those employees work out of our studio, side-by-side with our team, learning from our team of top UI talent.

Our work with Lithium was an unmitigated success. They implemented a variety of our designs and ideas while solidifying a strong internal user experience capability that would keep the product innovating and getting better. In the wake of our work together Lithium began growing at an exceptional rate, including an 80% increase in revenues in the perilous financial first quarter of 2009, as well as raising both B and C funding rounds for a total $35,000,000 in working capital.

We re-considered the entire conceptual model and structure of Lithium’s core community offering.

We re-considered the entire conceptual model and structure of Lithium’s core community offering.

We experimented with a variety of different approaches in order to best innovate the online service experience.

We experimented with a variety of different approaches in order to best innovate the online service experience.

Best Buy estimates Lithium’s community provides almost a $5,000,000 savings.

Best Buy estimates Lithium’s community provides almost a $5,000,000 savings.

Lenovo particularly cites Lithium’s strength in reporting and metrics as a differentiator for them.

Lenovo particularly cites Lithium’s strength in reporting and metrics as a differentiator for them.

FutureShop now benefits from customer engagement, using service as a nuanced sales opportunity.

FutureShop now benefits from customer engagement, using service as a nuanced sales opportunity.

Services

  • Product Strategy
  • Product Architecture
  • User Interface Design
“Involution really helped take our product to the next level, and they were willing to keep giving us guidance even after the last check had been paid. That’s the most you can expect from any outside partner.” Phil Soffer, VP of Engineering, Lithium Technologies Lithium logo
“Lithium’s strength in reporting and metrics has helped us drive success with our customer community.” Mark Hopkins, Project Manager for Social Media, Lenovo Lenovo logo
“We really felt comfortable with Involution’s level of ability and expertise, and how well they understood what it would take to do a great job.” Lyle Fong, CEO, Lithium Technologies Lithium logo