Speak the Truth
We shall be honest and objective, inside and outside the firewall.
We shall be transparent, provide insight into as much of our thinking and work processes as possible.
We shall be responsible designers and engineers, held accountable for our actions and commitments to the studio, clients, and society.
We shall meet our deadlines and keep our promises.
Focus and Deliver
We shall commit to creating meaningful goals to our fellow staff, projects, and clients.
We shall produce useful, usable, and beautiful solutions.
Learn, Build, and Share
We shall develop our skills throughout our careers and provide guidance and educational opportunities for our colleagues and clients.
We shall embrace change and be flexible in our processes, operations, and values.
Protect the Public
We shall hold paramount the safety, health, welfare and other rights of human beings.