Before you spend Millions on a product launch.
Spend 4-8 weeks to de-risk.
We identify risks most likely to slow adoption, undermine trust, frustrate clinicians, confuse patients, and derail product strategy.
Clearly Designed
We’ve spent two decades designing healthcare software.
We see how products succeed. And why they fail.
We use design to make those patterns visible.
2 Senior Experts
100% focused on your product to deliver actionable steps and real results.
Tangible & Tactical Design
Top risks ranked, product priorities, prototype, and an action plan for a successful product launch.
An insurance policy for software
A Design Diagnostic is less than 2% of a software initiative.
This protects the other 98%.
The Engagement
Phase 1: Reality Check
- Stakeholder interviews
- Workflow review
- Product teardown
- Operational + clinical review
Phase 2: Design to Learn
- Rapid concept
- Alternative workflows
- Trust models
- AI interaction concepts
- Evidence visualization
- Prototypes
Phase 3: Design the Future
- Future-state product
- Product Blueprint
- Roadmap
- Prototype
- Leadership decisions
Final Phase: Product Blueprint
The Product Blueprint captures everything we’ve learned through six weeks of designing, testing, and challenging your product.
A practical guide for building the right product, which includes:
- Product thesis and vision
- Design principles
- Future-state prototype: the future product, expressed through its most important workflows
- Reality map: where clinical, operational, regulatory, and adoption risks exist
- Product priorities: what to build, what to defer, and what to stop
- Opportunity map: the highest-leverage improvements for users and the business
- Scale assessment: what works today, what breaks as adoption grows
- Leadership decisions: key decisions leadership should make next