Designing patient engagement experiences that connect, educate, and empower.
We craft impactful communication that drive adoption, trust, and outcomes.
Let's discuss your projectAt GoInvo, we focus on patient engagement through human-centered experiences that meet people where they are, whether they’re navigating a chronic condition, participating in medical research, or simply trying to better understand their health data. Our approach combines empathy and research to make complex healthcare information accessible. We create digital tools and resources that empower patients, caregivers, and healthcare providers to make informed decisions and take meaningful action.
Our Approach
Human-Centered from the Start
We embed ourselves in the patient experience, becoming participants in the programs we design. We interview patients, caregivers, clinicians, and researchers to understand not just what people need, but why they need it and what barriers stand in their way.
Designing for Inclusivity
We design for the full spectrum of health literacy, cultural backgrounds, physical abilities, and life circumstances. Whether creating experiences for underrepresented populations in biomedical research or developing educational tools for the 88% of US adults who lack health literacy, we ensure our solutions work for everyone.
Evidence-Based Design
Our work is grounded in behavioral science frameworks like the Health Belief Model, educational research, and accessibility standards. We don't guess. We design based on what research tells us will create genuine behavior change and engagement.
Collaborative Partnership
We work alongside clinical teams, program offices, research groups, and technology partners to translate complex requirements into human-friendly experiences. We advocate for the patient voice in every decision, balancing user needs with policy constraints, technical feasibility, and program goals.
Trusted by ambitious startups, Fortune 500's, and government agencies
Driving results for patient engagement.
Let's discuss your projectNIH's All of Us Research Program
Through participant-focused design leadership and research, we delivered experiences and strategies that impacted an NIH research program, aiming to build the largest medical data repository for research.
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Understanding Health Data to Drive Patient Engagement
We helped FasterCures define what health data is and launch a patient-engagement experience that blends behavioral science and inclusive design to educate patients about their health data. Working closely with clinical and research teams, including patient advocacy groups, we created communication experiences that meet users where they are—regardless of literacy, language, or background.
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Gently Communicating Carrier Status to New Parents
For genetic services, we've simplified highly technical content for audiences with varying levels of health literacy. Our carrier screening service for WuXi NextCODE transformed industry jargon and ambiguous clinical reports into clear, human-friendly information that both patients and clinicians could understand without requiring a genomics degree.
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We ship software that works.
Let's build together!
Reach out to learn how GoInvo can help.
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or email us at info@goinvo.com