B2C: Yahoo / Web Application
To create a better website builder than Microsoft, Yahoo chose Involution
When the top software companies want to become best-in-breed in user experience they increasingly call Involution. So it was when Yahoo was developing a new tool to help small businesses quickly design effective websites that looked unique and not templatized. Competing with Microsoft among many other companies in this crowded, commodity space, the Yahoo team felt they had a good handle on the basics of the application but needed some magic to make the finished product truly exceptional. That’s where we came in.
We served as Yahoo’s external design partner, providing input and guidance on the app while designing literally hundreds of templates to accommodate small businesses in every imaginable industry. Each design needed to be extremely flexible to fit into the innovative Site Solution framework for allowing users to customize the look-and-feel, yet be strong and distinctive enough to have a clear visual language and personality that would make the business owner feel proud. Judging by the great press and the new strategic opportunities this product has opened up for Yahoo Small Business we’ve certainly succeeded.
- Product Strategy
- User Interface Design
- Graphic Design
“Editor’s Choice, 4.5 Stars” PC Magazine
“With Site Solution you can … build a fully code compliant, CSS design for a web site in about 30 minutes …. The initial designs are very up-to-date and stylish.” John Jantsch, Duct Tape Marketing
“I was surprised at how functional and good looking my Site Solution site was, considering it took me just 15 minutes to build. It was more distinctive and professional-looking than those I built with (Microsoft’s competitive product).” Michael Munchmore, PC Magazine