B2C: Nomee / Desktop Application

Nomee chose Involution to take their design to the next level

Nomee

Texas-based nomee sought out Involution to redesign their innovative social aggregation app.

Nomee had the basics in place: an innovative idea. A strong technology team. Ample funding from Todd Wagner, Mark Cuban’s co-founder at broadcast.com. However, despite all of that potential they did not have a user experience team in place to craft a product strategy and application family that gave them a real opportunity to become the leader in social networking aggregation. To bring their product up to the same level as the rest of the company, nomee turned to Involution.

There were a few challenges for nomee. First, the nature of this social networking aggregation app – which requires each user to create their own “card” in the system in order to get value from the service – provided adoption challenges that needed to be addressed in the design. Then, while they had an initial desktop app working, it wasn’t very good. Finally, the nomee vision smartly required a multi-device design plan to include mobile devices: creating a seamless cross-platform experience thus became particularly important. These were the set of challenges facing the Involution team.

Working closely with the key nomee stakeholders – business, product, marketing and engineering – Involution helped nomee congeal a communication and design plan to better message the value proposition to users and convert more sign-ups from the skeptical. Drilling those strategic directions down into the product, Involution redesigned the core Adobe AIR application while putting the groundwork in place for the mobile instantiations of the product. The updated nomee app was very well-received by critics and provides nomee an excellent starting point from which to develop their suite of apps in the years ahead.

Nomee’s existing app lacked design cohesiveness and struggled in both usability and desirability.

Nomee’s existing app lacked design cohesiveness and struggled in both usability and desirability.

We began by working through the design problems in a structural way.

We began by working through the design problems in a structural way.

Early in the project we were creating pixel-perfect screen shots, which enable rich feedback and discourse.

Early in the project we were creating pixel-perfect screen shots, which enable rich feedback and discourse.

The design strategy and patterns we set with the AIR app will set the tone for the entire eventual nomee app ecosystem.

The design strategy and patterns we set with the AIR app will set the tone for the entire eventual nomee app ecosystem.

Services

  • Product Strategy
  • Product Architecture
  • User Interface Design
  • User Interface Engineering
  • Mobile User Experience
“… simplify the entire process by organizing ... the things you like into one attractive desktop application.” Adam Pash, PC World PC World logo
“It’s nice to have one application to rule them all.” Chris Pirillo Chris Pirillo logo
“The Adobe AIR app is extremely well-designed.” Christina Warren, Mashable Mashable logo