B2C: McAfee / Desktop Application

McAfee trusts Involution with 85 million users worldwide

McAfee

The redesign provided more useful and better-presented information, a sleek interaction model, and a focus on optimal usability and lack of intrusiveness.

Like many successful software companies that rose to prominence on the strength of engineering genius, McAfee grew into a security powerhouse thanks to the effectiveness of their offering and the breadth of features and functionality. Since they were able to become and remain a market leader despite a sub-standard user interface, they did not prioritize their design for a long time. When the moment came to make the user interface a competitive advantage they called Involution.

More than a redesign, McAfee needed to modernize their architecture, framework and UI engineering. Involution was an ideal partner because of our proven track record of designing and prototyping exceptional user experiences. Not only did we redesign McAfee’s core consumer product, we helped their technical leadership evolve their staff and framework to be even better in the future.

In a matter of months Involution worked with McAfee leadership and stakeholders, located literally around the world, to set a new vision and trajectory for the redesign. Then, deeply engaging McAfee’s core product, engineering and user experience organizations, our expert team of experienced software pros did the heavy lifting required to completely redesign and engineer the user interface of this complex app, while helping McAfee simply do their software better.

McAfee’s old design had multiple major issues: muddy mental model, lack of meaningful information display, poor interaction model and drab aesthetics were some of the most notable.

McAfee’s old design had multiple major issues: muddy mental model, lack of meaningful information display, poor interaction model and drab aesthetic were some of the most notable.

Engineering and consulting were as integral to our successful collaboration with McAfee as the design.

Engineering and consulting were as integral to our successful collaboration with McAfee as the design.

Unlike most digital agencies we go straight from sketches to pixel-perfect mock-ups.

Unlike most digital agencies we go straight from sketches to pixel-perfect mock-ups. We rip out fully realized designs, quickly providing customers with higher fidelity and more true-to-life visions of the UI from very early on.

The only way to test the efficacy of your app’s design is with an actual interactive prototype that allows the user to truly experience how the product will behave.

The only way to test the efficacy of your app’s design is with an actual interactive prototype that allows the user to truly experience how the product will behave.

The final prototype we provided McAfee included envelope-pushing Javascript and saved their back-end engineering team hundreds if not thousands of hours.

The final prototype we provided McAfee included envelope-pushing Javascript and saved their back-end engineering team hundreds if not thousands of hours.

Services

  • Product Strategy
  • Product Architecture
  • User Interface Design
  • User Interface Engineering
  • Iterative Product Testing
  • Software Development
  • Management Consulting
“Involution was much more than our redesign partner. They helped us re-think our product development process. They were as strong technically as they were with the design.” Brian Trombley, McAfee Director, Consumer Product Management McAfee
“The new interface (is a) massive step in the right direction…This version should go a long way to fixing McAfee’s battered reputation.” Seth Rosenblatt, CNET CNET
“McAfee packs more goodies into their suite than most of the competition, which has in the past made for a busy, crowded interface. The 2010 edition features a completely new interface...to present features and status information the way users want to see it.” Neil J. Rubenking, PC Magazine PC Magazine